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Original Content The hallmark of an
excellent website is content that clearly states your business in terms that
are meaningful to your viewers. We spend a lot of time with our
clients, learning how to capture the essence of their business
"message" in their web pages. Instead of presenting content
in a format and language that follows your business organizational
structure, we help you visualize your content the way someone "on the
outside looking in" would want to view it.
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Well-organized and Easy to Read Viewers equate
"poor organization" with "poor design." The most
important information on any page should be "above the fold" as
they say in the newspaper business. Your site should be easy to read
... on the screen or printed. Viewers should easily find their way
around your site, and locate important information
quickly.
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Viewers love to Click! Hate to Scroll!
Keep 'em moving with a site that has many short pages, thoughtfully linked
to draw them through your website. This is probably the most powerful,
but often overlooked, advantage of using websites to present
information.
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Share your Knowledge Every business has knowledge that their
viewers might find useful. Use your website to showcase that valuable
asset! White papers, "how to" and "helpful hints"
as well as publications you have shared in paper form all make good content,
if they are organized and edited properly.
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Helpful Links to External Sites While you may be concerned
that this will take viewers away from your site, keep in mind that they will
leave anyway if they don't find what they're looking for! If you provide a
list of useful links, people will return to your site for reference. A
well thought-out list of links adds credibility to your site, and in fact,
will get your site listed higher in directories such as Yahoo!
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Intelligent use of Graphics A picture may say a thousand
words, but if it takes too long to load, who will get the message? On
the other hand, nobody wants to look at a site that is all text! We try to
balance the graphic elements with the text so the viewer's interest is kept
alive, and your message gets across.
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Be Interactive We do our best to create a site that
encourages viewer participation. Whether this is as simple as filling
out a "Contact Us" form, or a more complex database driven
application, interactivity is one of the elements we strive to provide in
your website.
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Keep it Fresh Updates are vital to keeping your site
"alive" to your viewers. If you have detailed content that changes
frequently, such as sale items or lists of some kind, we will make it easy
for you to do the updating. Monthly or quarterly updates
can be made to your Home Page and other key pages that will take little time
or effort on your part, and continually add value -- and credibility -- to
your site.
